As our Trade Marketing & Category Manager (H/F), you sit at the intersection of sales, brand, and execution. You are the connective tissue between KoRo's KAMs, its retail buyers, and the marketing and product teams, making sure every negotiation is backed by the right category story, every activation lands with precision, and every performance review is grounded in data that drives action.
You are a team player by nature and a builder by instinct. You co-construct with sales and marketing, deploy and execute with rigour, and bring the kind of cross-functional energy that makes a lean commercial team punch above its weight. But above all, you bring ideas. You see trade activation not as an operational checkbox but as a creative opportunity to surprise buyers, delight shoppers, and make KoRo impossible to ignore on shelf and beyond.
What you’ll actually do:
Commercial Tools & Category Strategy
Build and maintain the full suite of commercial tools: sell-in decks, category reviews, planogram recommendations, range architecture, and POS materials
Develop compelling category stories for retail buyers, backed by consumer insight, panel data and KoRo's unique BFY positioning categories
Define and update categories strategies by channel : assortment logic, shelf space ambition, and distribution priorities, in close alignment with the KAM team
Performance Tracking & Competitive Intelligence
Build and maintain sell-out performance dashboards by account, channel, and reference — tracking KoRo's results versus categories benchmarks and key competitors
Produce regular competitive analysis reports: pricing, promotional mechanics, shelf placement, and range evolution across categories
Identify performance gaps and opportunities, translating data into clear, actionable insights for the commercial, product and marketing teams
Trade Activation Planning & Execution
Co-construct the trade activation calendar with sales and marketing, and own the end-to-end deployment of each activation. Work in close collaboration with the Sales Manager on field operations: you set the strategy and KPIs, they lead execution on the ground.
We want activations that create a moment: in-store theatre, unexpected brand partnerships, sampling experiences that turn a first trial into a loyal customer. You will identify and develop co-activation opportunities with complementary brands, negotiate with retail partners on premium visibility mechanics, and pitch ideas that make buyers say yes because they've never seen a brand show up like this before.
Manage trade agency partners from brief to debrief, with full accountability on creativity, quality, timing, and budget. Track activation performance rigorously and feed joint sell-out reviews with sales and marketing. Scale what works, challenge what doesn't, and always push for the next idea.