KoRo isn't a food company that happens to have data. We're a data company that happens to sell delicious, better-for-you food. Our flywheel, which validates winners online, then scales them into retail in under six months, only spins because of the product and platform behind it: the storefront 2.5m+ customers shop, the systems that run our operations, and the data that ties it all together. So far each of those layers has grown fast and somewhat separately. As we scale toward €500m+ net revenue and across new European markets, they need a single owner with a single vision – someone who runs the whole thing as one product, not a collection of projects and systems. That's you.
As VP Product & Engineering (m/f/d), you own KoRo's entire product and engineering org end-to-end. You lead a leadership team of Director Engineering, Director Data, and a Head of Digital Product, set the strategy, make the hard prioritization calls across competing domains, and are accountable for the outcomes the whole product delivers. You're a product leader first — one who also owns the engineering org that builds it.
What “Product” means at KoRo
This role goes far beyond the webshop. You own the full digital and operational system KoRo runs on:
- Customer-facing D2C experience: Discovery, storefront, checkout, account, subscriptions, retention — the experience used by millions of customers.
- ERP & operational backbone: The systems that power inventory, fulfillment, finance, and operations. Critical infrastructure that must scale reliably as we grow.
- Integrations ecosystem: The connective layer to logistics, payments, retail partners, and marketing tools – where complexity and leverage scale together.
- Data & AI platform: The foundation for customer intelligence and decision-making, enabling KoRo to operate as a truly data-driven company.
Your responsibilities:
- Set the product vision across the whole surface: One prioritized roadmap that balances customer experience, operational systems, integrations, and data – and the trade-offs between them.
- Drive the commercial outcomes that matter: Conversion, AOV, repeat rate, CLV on the front end; reliability, efficiency, and scalability on the back end. You connect every layer to the P&L.
- Lead and grow the org: A leadership team of Director Engineering, Director Data, and a Head of Product Management, and the teams beneath them; product, engineering, platform, integrations, and data. You shape the structure, hire and develop these leaders, and raise the bar on craft across all of it.
- Own engineering delivery: Through your Director Engineering, you're accountable for how – and how fast – we build: architecture quality, delivery velocity, reliability, and technical scalability across the front end and the operational backbone. Product vision without delivery is a wish list; you own both.
- Make the unsexy stuff excellent: Champion the ERP and integration work that doesn't make headlines but determines whether KoRo can scale across markets without breaking.
- Build a real experimentation culture: Make rigorous testing and rapid validation the default on the front end – right at home in KoRo's test-and-learn DNA.
- Power the flywheel: Improve the systems and data that let us launch, validate, and scale SKUs fast – turning our speed advantage into a structural one.
- Scale into new markets: Make the whole product surface work across our European footprint – localization, performance, and the operational and integration backbone behind it.
- Be the bridge to the business: Partner with marketing, commercial, operations, and finance – translating between what your org can build and what the business needs most, and making sure product, engineering, and data are pulling toward the same commercial goals.