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Senior Performance Marketing Manager – Social Paid (Meta Focus) (m/f/d)

Berlin
Full-time
Permanent employee

Your tasks

We are looking for a hands-on Senior Performance Marketing Manager (m/f/d) with a strong focus on Meta as a core growth channel. The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid. Your responsibilities include:
  • Taking ownership of the performance of our social paid channels, with a focus on Meta
  • Scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation
  • Ownership of the social paid creative strategy – from developing new creative angles and concepts to scaling successful creatives
  • Developing and implementing structured creative testing frameworks, as well as building scalable processes for the continuous production, evaluation, and iteration of performance creatives
  • Creating creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams
  • Analyzing campaign data, deriving insights, and identifying new growth levers to improve efficiency and new customer acquisition
  • Designing and executing tests across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements
  • Close collaboration with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance

Your profile

  • At least 4 years of experience in building, managing, and scaling social paid campaigns, with a strong focus on Meta
  • Proven track record of scaling new customer growth in an e-commerce, DTC, or consumer-focused environment
  • Deep understanding of key performance metrics such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth drivers
  • Proven experience in developing performance creatives, creative briefs, UGC concepts, and structured creative testing frameworks
  • You don’t think only in campaigns and target groups, but also in hooks, angles, storytelling, and user psychology
  • Strong analytical skills and experience working with large datasets and performance analysis
  • Good understanding of attribution, tracking, and modern measurement approaches
  • Hands-on mentality with high ownership, strong execution skills, and a proactive mindset
  • Based in Berlin or willing to relocate
  • Business-fluent English (C1 or equivalent); German skills are a plus

What you can expect from us

  • Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
  • Extensive onboardings which will prepare you for your various and challenging tasks.
  • Flexible working hours and home office options to ensure a good work-life balance.
  • A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
  • Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
  • Optimal performance thanks to a modern MacBook.
  • Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
  • 20 % discount in our KoRo online store.
  • Regular team events and joint activities as well as legendary company parties.

Sounds good?

Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

About us

KoRo’s mission is to deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products. The product range extends from natural foods, such as nut butters and dried fruit, to clean label snacks and functional foods.

An ongoing commitment to transparency and product innovation drives the company to explore new food frontiers. KoRo's ambition is to establish a European-wide omnichannel love brand and become a household name in natural and snack foods.

KoRo was founded in Germany in 2014. The management team consists of CEO Florian Schwenkert, CFO Dr Daniel Kundt and COO Steffani Busch. The company employs more than 300 people and is headquartered in Berlin. A customer base of over 2.5 million people across Europe shop for KoRo products online at www.koro.com, as well as in supermarket household names and major drug store chains.

The KoRo team is just as diverse as our product range! To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity.

Do you want to become part of our mission and actively shape the future of KoRo with your skills and talent? Then apply now!