Team Lead Performance Marketing (m/f/d)

Berlin

Full-time

Permanent employee

Your tasks

As our Team Lead Performance Marketing (m/f/d), you will own and scale performance marketing across all paid channels, with a strong focus on data, tracking, and performance steering. You will combine hands-on channel expertise with strategic ownership of measurement, reporting, and data quality to drive efficient and scalable growth. In this role, you will translate complex data into clear actions, enabling better decision-making and delivering tangible business impact across markets. Your responsibilities will include:

Own Growth Across Paid Channels

Own and scale performance marketing across all paid channels (Google, Meta, etc.) to drive profitable growth
Deliver on revenue and acquisition targets while maintaining healthy CAC and efficiency
Identify and unlock new growth levers (e.g. YouTube, TikTok, Reddit)

Drive Performance Through Execution Excellence

Ensure best-in-class campaign execution across all channels and markets
Allocate budgets dynamically to maximize impact and return
Continuously improve performance through structured testing (creatives, audiences, bidding)

Establish Reliable Measurement & Steering

Ensure a robust tracking and attribution setup in collaboration with Product and Tech
Translate data into clear actions and steer the business based on performance signals
Challenge and improve existing measurement logic where needed

Unlock Cross-Channel Impact

Partner with CRM, Influencer, and Brand teams to drive incremental growth beyond siloed channel performance
Work closely with Creative to build a high-performing, scalable asset pipeline
Ensure performance marketing is fully integrated into the broader B2C strategy

Build and Lead a High-Performing Team

Lead, coach, and develop a team of performance managers
Set a high bar for ownership, accountability, and output quality
Create a culture focused on impact, speed, and continuous improvement

Your profile

4-6+ years of experience in performance marketing with a strong analytical focus
Proven hands-on experience managing and scaling campaigns in Google Ads and Meta Ads
Deep understanding of tracking, attribution, and performance measurement (e.g. GA4, MMPs like Adjust)
Strong analytical skills with experience in performance metrics such as CAC, ROAS, cohort analysis, and funnel metrics
Experience working with data tools such as BigQuery, Looker, Tableau, or similar
First experience in leading or mentoring team members
Highly structured, data-driven, and hands-on approach with a strong ownership mindset
Ability to navigate ambiguity and bring clarity to complex data and setups
Experience working with cross-functional stakeholders (Tech, Data, Product, Creative)
You are fluent in English
You are based in Berlin or willing to relocate

What you can expect from us

Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
Extensive onboardings which will prepare you for your various and challenging tasks.
Flexible working hours and home office options to ensure a good work-life balance.
A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
Optimal performance thanks to a modern MacBook.
Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
20 % discount in our KoRo online store.
Regular team events and joint activities as well as legendary company parties.

Sounds good?

Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

Over ons

Om KoRo

KoRo herschrijft de normen binnen de voedingsindustrie door een breed assortiment aan hoogwaardige en innovatieve producten aan te bieden. Het assortiment varieert van natuurlijke voedingsmiddelen, zoals notenpasta’s en gedroogd fruit, tot snacks met een clean label en functionele voeding. De voortdurende inzet voor transparantie en productinnovatie drijft het bedrijf om steeds nieuwe categorieën te verkennen, met als doel om producten aan te bieden die bewust eten makkelijker, lekkerder en, zoals altijd, beter en anders maken.
KoRo werd in 2014 in Duitsland opgericht en opgebouwd door Constantinos Calios en Piran Asci. Het huidige managementteam bestaat uit CEO Florian Schwenkert, CFO Dr. Daniel Kundt, CPO Constantinos Calios en COO Steffani Busch. Het bedrijf heeft meer dan 300 medewerkers en het hoofdkantoor is gevestigd in Berlijn.

Meer dan 2 miljoen klanten kopen KoRo-producten online via www.koro.com en in meer dan 15.000 winkels verspreid over Europa.

The KoRo team is just as diverse as our product range! To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity.

Do you want to become part of our mission and actively shape the future of KoRo with your skills and talent? Then apply now!