ATL Marketing Manager (m/f/d)

As our ATL Marketing Manager (m/f/d), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing. Your responsibilities will include:

• Plan, execute, and optimize campaigns across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency.
• Develop media plans balancing scale, quality, and cost efficiency.
• Manage budgets strategically, ensuring cost-effective media investment and maximum ROI.
• Lead negotiations with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements.
• Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement.
• Think cross-channel and along the full marketing funnel to maximize integrated campaign effectiveness.
• Monitor media market developments, including key players, pricing trends, and competitive opportunities, to identify optimization potential.
• Coordinate with agencies to ensure delivery against KPIs, transparency, and continuous improvement.
• Explore innovative channels and formats to extend reach and improve campaign outcomes.

• 3-5+ years experience in media buying or media management, focused on performance-driven ATL campaigns.
• Proven track record in TV and OOH media buying, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP).
• Strong expertise in offline media (TV, OOH, Radio); experience with programmatic or digital channels is a plus.
• Excellent negotiation skills and experience managing commercial agreements with media partners.
• Analytical and data-driven, comfortable working with reports, analytics tools, and performance dashboards.
• Highly organized, proactive, and hands-on; capable of driving projects from strategy to execution and independently developing media initiatives.
• Experience in agency management and stakeholder collaboration.
• Fluent in English; German is a plus.
• You are based in Berlin or willing to relocate.
• Channel-agnostic thinker, able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel.
• You are curious and innovative, constantly exploring new channels, formats, and approaches to improve reach, engagement, and ROI.

• Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
• Extensive onboardings which will prepare you for your various and challenging tasks.
• Flexible working hours and home office options to ensure a good work-life balance.
• A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
• Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
• Optimal performance thanks to a modern MacBook.
• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
• 20 % discount in our KoRo online store.
• Regular team events and joint activities as well as legendary company parties.