Product Marketing Manager (m/f/d)

Permanent employee, Full-time · Berlin

Your tasks

As a Product Marketing Manager (m/f/d), you will play a key role in connecting product development, brand strategy, and commercial success. You will shape how KoRo products are positioned in the market, develop compelling product narratives, and support both direct-to-consumer (D2C) and retail growth.

In this role, you will develop go-to-market strategies, define product positioning and messaging, and ensure our communication resonates with clearly defined customer segments across all channels and stakeholders. Your responsibilities will include:

Product Positioning, USPs & Packaging Insights
- Translate product attributes and consumer insights into clear customer benefits and compelling storytelling.
- Define key selling points (USPs) and product narratives that differentiate KoRo products in the market.
- Develop product messaging frameworks and key insights that guide marketing communication.
- Provide input for key product information and claims on packaging, ensuring that the most relevant benefits and differentiators are clearly communicated to customers both on online and on retail shelves.
D2C Product Launches
- Define key product messages and launch angles that drive customer engagement and conversion.
- Inform the marketing preparation for product launches on KoRo’s D2C channels, including the website and owned marketing channels. Collaborate with advertising, content, SEO, and social teams to ensure consistent product storytelling across all D2C touchpoints.
Retail Product Pitch Development
- Create compelling product pitch materials to support KoRo’s retail expansion.
- Develop clear product selling stories, category insights, and key product benefits tailored for retail buyers.
- Collaborate with commercial and sales teams to ensure pitches effectively communicate KoRo’s product value and brand differentiation.
Cross-Functional Collaboration
- Work closely with Product Development, Category Management, Marketing and Commercial teams to align on product communication and priorities.
- Act as the bridge between these teams, ensuring product insights translate into effective market messaging.

Your profile

3-6 years of experience in Product, Brand, or Category Marketing with a strong execution track record
Industry experience in FMCG, Food, D2C, or Retail environments preferred
Demonstrated success in driving product launches end-to-end
Proven ability to develop high-impact retail and buyer-facing materials
Exceptional storytelling and product positioning capabilities
Expertise in crafting persuasive product narratives and presentations
Strong ability to translate product features and consumer insights into differentiated customer value
Highly effective stakeholder management and cross-functional collaboration skills
Outstanding written and verbal communication skills in English
Based in Berlin or willing to relocate

What you can expect from us

Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
Extensive onboardings which will prepare you for your various and challenging tasks.
Flexible working hours and home office options to ensure a good work-life balance.
A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
Optimal performance thanks to a modern MacBook.
Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
20 % discount in our KoRo online store.
Regular team events and joint activities as well as legendary company parties.

Sounds good?

Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

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About us

KoRo’s mission is to deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products. The product range extends from natural foods, such as nut butters and dried fruit, to clean label snacks and functional foods.

An ongoing commitment to transparency and product innovation drives the company to explore new food frontiers. KoRo's ambition is to establish a European-wide omnichannel love brand and become a household name in natural and snack foods.

KoRo was founded in Germany in 2014. The management team consists of CEO Florian Schwenkert, CFO Dr Daniel Kundt and COO Steffani Busch. The company employs more than 300 people and is headquartered in Berlin. A customer base of over 2.5 million people across Europe shop for KoRo products online at www.koro.com, as well as in supermarket household names and major drug store chains.

The KoRo team is just as diverse as our product range! To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity.

Do you want to become part of our mission and actively shape the future of KoRo with your skills and talent? Then apply now!

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Your application at KoRo Handels GmbH

Dear applicant, please fill in all mandatory fields (*) and upload the required documents. We are looking forward to your application!