Tracking & Analytics Specialist (m/f/d) - Freelance

Freelancer, Full or part-time · Berlin

Deine Aufgaben

Expand the landscape: Audit our current tracking setup on our web and app and implement new event tracking schemas aligned with our customer journey and product roadmap.
Enable experimentation: Identify and resolve existing tracking discrepancies to ensure our tracking and A/B testing efforts (and subsequent data analysis) are accurate and actionable.
Optimize our data layer: Work with our developers to improve the Data Layer structure, ensuring it serves as a "single source of truth" for all third-party tools
Improve server-side tracking: Optimize and maintain our server-side tracking (sGTM) to improve data privacy, site performance, and measurement accuracy.
Bridge the gap: Work closely with the Product and Engineering teams to ensure new features are launched with "tracking-by-design."

Dein Profil

Google Tag Manager: Deep experience in both Client-Side and Server-Side GTM.
Tracking governance: Expertise in creating web and app tracking structures and documentation that non-technical stakeholders can understand.
GA4 experience: Mastery of event-driven data models, custom dimensions, and exploration reports.
A/B testing support: Proven track record of setting up tracking for A/B testing tools to ensure clean bucketed data.
Web technologies: Strong understanding of JavaScript, HTML, and CSS selectors for custom tag implementation.

Strategy-minded: Ability to map technical tags to high-level customer journey milestones.

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Über uns

KoRo’s Mission ist es, Konsument:innen die besten Produkte für eine bewusste Ernährung zu bieten, indem das Unternehmen die Standards der Lebensmittelindustrie mit einem breiten Sortiment an hochwertigen, innovativen Lebensmitteln neu definiert. Das Sortiment reicht von naturbelassenen Lebensmittel wie Nussmusen und Trockenfrüchten bis hin zu Clean Label Snacks und Functional Food.

Das kontinuierliche Engagement für Transparenz und Produktinnovation treibt das Unternehmen dazu an, neue Wege in der Lebensmittelbranche zu gehen. Das Ziel von KoRo ist es, eine europaweite Omnichannel-Love-Brand zu etablieren und sich als feste Größe im Bereich naturbelassene Lebensmittel und Snacks zu positionieren.

KoRo wurde 2014 in Deutschland gegründet und hat seinen Hauptsitz in Berlin. Das Unternehmen wird von CEO Florian Schwenkert, CFO Dr. Daniel Kundt und COO Steffani Busch geleitet und beschäftigt mehr als 300 Mitarbeiter. Mehr als 2,5 Millionen Kund:innen kaufen europaweit online unter www.koro.com sowie im stationären Einzelhandel.

Das KoRo-Team ist genauso vielfältig wie unsere Product Range! Damit Diversity bei uns weiterhin ebenso schnell wächst wie unser nussbegeistertes Team, bewerten wir Bewerber:innen unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Konfession, Weltanschauung, Behinderung, Alter und sexueller Orientierung oder Identität.

Du möchtest mit Deinen Fähigkeiten und Talenten Deinen Teil zu unserer Mission beitragen und die Zukunft von KoRo aktiv mitgestalten? Dann bewirb Dich jetzt und werde Mitglied unseres Teams!

Your tasks

Expand the landscape: Audit our current tracking setup on our web and app and implement new event tracking schemas aligned with our customer journey and product roadmap.
Enable experimentation: Identify and resolve existing tracking discrepancies to ensure our tracking and A/B testing efforts (and subsequent data analysis) are accurate and actionable.
Optimize our data layer: Work with our developers to improve the Data Layer structure, ensuring it serves as a "single source of truth" for all third-party tools
Improve server-side tracking: Optimize and maintain our server-side tracking (sGTM) to improve data privacy, site performance, and measurement accuracy.
Bridge the gap: Work closely with the Product and Engineering teams to ensure new features are launched with "tracking-by-design."

Your profile

Google Tag Manager: Deep experience in both Client-Side and Server-Side GTM.
Tracking governance: Expertise in creating web and app tracking structures and documentation that non-technical stakeholders can understand.
GA4 experience: Mastery of event-driven data models, custom dimensions, and exploration reports.
A/B testing support: Proven track record of setting up tracking for A/B testing tools to ensure clean bucketed data.
Web technologies: Strong understanding of JavaScript, HTML, and CSS selectors for custom tag implementation.
Strategy-minded: Ability to map technical tags to high-level customer journey milestones.

What you can expect from us

Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport
Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea

Sounds good?

Then apply with your application documents (CV/project history) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

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About us

KoRo’s mission is to deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products. The product range extends from natural foods, such as nut butters and dried fruit, to clean label snacks and functional foods.

An ongoing commitment to transparency and product innovation drives the company to explore new food frontiers. KoRo's ambition is to establish a European-wide omnichannel love brand and become a household name in natural and snack foods.

KoRo was founded in Germany in 2014. The management team consists of CEO Florian Schwenkert, CFO Dr Daniel Kundt and COO Steffani Busch. The company employs more than 300 people and is headquartered in Berlin. A customer base of over 2.5 million people across Europe shop for KoRo products online at www.koro.com, as well as in supermarket household names and major drug store chains.

The KoRo team is just as diverse as our product range! To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity.

Do you want to become part of our mission and actively shape the future of KoRo with your skills and talent? Then apply now!

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Your application at KoRo Handels GmbH

Dear applicant, please fill in all mandatory fields (*) and upload the required documents. We are looking forward to your application!