Your tasks
If you're ready to make an impact, optimize campaigns across dynamic channels, and take our marketing efforts to new heights, this is your opportunity to bring your expertise to a fast-paced, forward-thinking environment. As a Performance Marketing Manager (m/f/d), the following exciting tasks await you:
- Paid Search & Paid Social Management: Execute and optimize Paid Search campaigns (Google Ads, Microsoft Advertising). Be curious and open to exploring new paid acquisition channels (excluding influencer and CRM).
- Performance Monitoring & Data Analysis: Analyze campaign performance data, create reports in Excel/Google Sheets, and suggest initial optimizations to improve ROI and ROAS.
- Tracking Support: Assist in monitoring event and conversion tracking (e.g., via Google Tag Manager and Google Analytics).
- Feed Management: Support product feed maintenance and optimization using tools like Channable, and help manage the Google Merchant Center (nice to have).
- Testing & Creative Optimization: Conduct A/B tests for ads, audiences, and landing pages in close collaboration with the team.
- Reporting: Prepare regular performance reports (including KPIs like CPA and conversion rates) and share actionable insights to drive continuous campaign improvement.