Are you looking for hands-on experience with paid social media campaigns and to bringing creative ideas to life? Then join our marketing team as a Working Student Paid Social (m/f/d) and be at the heart of our digital advertising efforts! From setting up and managing campaigns to coordinating with creatives and analyzing performance, you’ll be involved in every step of the journey. This is your chance to make an impact in paid social! Your tasks will include:
On-Camera Presence: Proactively filming and starring in UGC-style ad creatives; you’re comfortable being the "voice and face" of our paid social experiments to drive authentic engagement.
Creative Asset Coordination: Bringing in new ideas and collaborating with the creative team to ensure all assets align with campaign goals
Ad Performance Analysis and Reporting: Create visual performance summaries in Google Sheets or other data visualization tools for easy analysis
Documentation and Knowledge Management: Maintaining updated documentation on campaign elements and building a knowledge base of best practices for future initiatives
Asset creation: Using AI tools to develop assets for our channels while maintaining an organized asset library
Campaign Setup and Management: Helping with the setup, launch, and monitoring of paid social media campaigns on platforms like Meta, including structuring ad sets, targeting, and placements