Your tasks
If you're ready to make an impact, optimize campaigns across dynamic channels, and take our marketing efforts to new heights, this is your opportunity to bring your expertise to a fast-paced, forward-thinking environment. As a Senior Performance Marketing Manager (m/f/d), the following exciting tasks await you:
- Campaign Strategy & Execution: Develop, implement, optimize, and scale performance marketing strategies across different acquisition channels (paid search, paid social, and others, e.g. native, programmatic, or app marketing).
- Data Tracking & Analysis: Analyze data to identify insights, make data-driven adjustments, and provide strategic recommendations to improve ROI and ROAS. Support the implementation, hygiene and control of events via Google Tag Manager and traffic information in Google Analytics to monitor campaign performance.
- Feed Optimization & Product Listing Management: Use tools like Channable for feed optimization and manage Google Merchant Center to ensure accurate, up-to-date product listings. Regularly optimize product feeds to improve ad performance and enhance user experience.
- A/B Testing & Creative Optimization: Lead A/B testing efforts for ad creatives, targeting, and landing pages, making iterative improvements to enhance ad effectiveness.
- Reporting & Performance Insights: Compile regular performance reports, highlighting campaign KPIs and insights on ROI, CPA, and conversion rates. Use your findings to collaborate with the rest of the marketing team and drive continuous improvement.