Director/Head of Performance Marketing (m/f/d)

Permanent employee, Full-time · Berlin

Your tasks
You are an expert in the field of Performance Marketing Management? Then you've come to the right place! At KoRo we are looking for a versatile and experienced person to drive our international Performance Marketing Strategy forward with the help of a passionate team.

  • Lead the international strategy of our Performance Marketing Team
  • Maximize Paid Media-driven revenue by Paid Social channels and hit KPIs and OKRs
  • Work with the Data Science and Marketing Teams, gathering insights and turning those insights into actionable strategies that the Performance Marketing Team can leverage to create marketing initiatives
  • Constantly ideate new ways for your team to grow and improve channel efficiency
  • Challenge our CRM department to new heights and optimise retention as well as the customer experience
  • Utilise customer-centric metrics for personalization, evaluation, and optimization of campaign performances
  • Navigate through a multitude of concurrent priorities and drive projects to successful completion
  • Manage a 7-8 digit marketing budget efficiently on a monthly basis
  • Coach and mentor team members, provide feedback, conduct performance reviews and implement performance improvement plans, if needed
Your profile
  • You have 10+ years of Performance Marketing experience, preferably in the e-commerce field (B2C and/or DTC)
  • You have extensive experience in leading CRM departments 
  • You are equipped with an excellent command of English; German, French or Italian skills are a plus
  • You live in Berlin/the surrounding area or you are willing to relocate
  • You are experienced in Hands on paid social (Meta, TikTok, Pinterest) advertising. Google marketing experience is good to have
  • You are experienced with A/B testing strategies
  • You understand the recent changes on data tracking and you have experience in attribution tool management 
  • You show a distinct affinity for data-driven decision-making with a practical and goal-oriented mentality, complemented by entrepreneurial behaviour and a strategic touch of creativity
  • You have experience in the end-to-end ideation, implementation, analysis, and promotion of growth strategies
What you can expect from us
  • Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
  • Extensive onboardings which will prepare you for your various and challenging tasks
  • Flexible working hours and home office options to ensure a good work-life balance
  • A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket
  • Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX
  • Optimal performance thanks to a modern MacBook Pro
  • Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea
  • 20 % discount in our KoRo online store
  • Regular team events and joint activities as well as legendary company parties
Sounds good?
Then apply with your application documents via the application form on our website.
We are looking for real team members – let us know who you are and what motivates you!
About us
KoRo was founded in Berlin in 2014 with the aim of making high-quality food accessible to everyone at fair prices by skipping trading levels, efficient processes, and bulk sizes with a simple design. Today, besides its large packaging, KoRo stands out from its competitors through its unique products – like our best-selling date hazelnut cream, exceptional kinds of nut butter, and a wide range of snacks. KoRo now employs around 300 people and our products are sold throughout Europe.

KoRo will offer you a dynamic environment where you won’t only contribute to the food market revolution, but you will also be able to show your full potential. We are a diverse and committed team in which people from many countries and cultures work on a common mission: to make KoRo Europe's leading brand for innovative vegan and vegetarian foods. At KoRo, you will have the opportunity to be part of an open and exciting company that is constantly developing and in whose innovative and creative atmosphere new ideas and approaches are encouraged.

The KoRo team is just as diverse as our product range! To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity.

Do you want to become part of our mission and actively shape the future of KoRo with your skill and talent? Then apply now!
Your application at KoRo Handels GmbH
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